Price bands (AED/month per vehicle)

Tier Who it’s for Typical AED What’s included Watch‑outs
Small 1–25 vehicles 20–30 GPS app, SIM, basic reports Contract lock‑ins; hardware quality
Mid 26–200 vehicles 30–40 GPS + fuel + basic video Add‑on fees; API limits
Enterprise 200+ vehicles 40–80 Full suite + SLA + SSO + API Overage fees; integration effort

Hidden costs to model

  • Install/removal, RMA logistics, LTE/5G data plans
  • Video storage tiers, AI event packs, SIM roaming
  • API request limits, webhooks, SSO/SCIM fees

ROI sanity check

Even at AED 40/month, a 5% fuel drop + fewer disputes can fund the system. Model savings across fuel, claims, detention, and admin time.